Thursday, January 14, 2010

A Fair start to the New Year

Although we are well into January, it's not too late to make a New Year's Fair Trade resolution.

You probably already have a commitment to choosing the FT option when buying coffee, tea, chocolate and cocoa. But did you know that there are many other FT products out there? Fruit, flowers, wine, sugar, rice, nuts, spices...

If you cannot find these FT products at your local store, please ask! Let the store manager know that you are eager to buy more Fair Trade products and that he/she will earn your customer loyalty by stocking them.

Consumer demand for FT has had a huge influence on manufacturers and retailers in the UK: Fair Trade is definitely mainstream in the British market.

The same change can happen here in the US - but we need to ASK for that change.

Happy New Year!